Privacy Policy

Last updated: September 20, 2025

Dear Lash Babe operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to securely deliver these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect

When we use the term “personal information,” we are referring to information that identifies, relates to, or could reasonably be linked to you or another person. Personal information does not include data that has been de-identified or anonymised.

We may collect or process the following categories of personal information (including inferences drawn from it), depending on how you interact with the Services, where you live, and as permitted or required by law:

• Contact details – name, billing and shipping address, phone number, email.

• Financial information – credit/debit card details, payment account details, transaction confirmations.

• Account information – username, password, preferences, and security details.

• Transaction information – items you view, add to your cart or wish list, purchase, return, or cancel.

• Communications with us – information you include in emails or support requests.

• Device information – browser, device, network connection, IP address, and unique identifiers.

• Usage information – how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you – when you create an account, make a purchase, or contact us.

• Automatically – through your device when you use our Services (e.g., cookies, log files, pixels).

• Service providers – engaged by us to process payments, provide analytics, fulfilment, or support.

• Business partners or third parties – where permitted by law.

How We Use Personal Information

Depending on how you interact with us, we may use your information for:

• Providing and improving the Services – processing payments, fulfilling orders, managing accounts, shipping, and creating a tailored shopping experience.

• Marketing and advertising – sending promotional emails, text messages, or showing online ads (with your consent where required).

• Security and fraud prevention – authenticating accounts, investigating fraud, enforcing terms, and ensuring safe transactions.

• Communicating with you – responding to inquiries, providing customer support, and maintaining our business relationship.

• Legal compliance – meeting legal obligations, responding to lawful requests, and protecting rights.

Disclosure of Personal Information

We may share your personal information in the following circumstances:

• With Shopify and service providers – for secure hosting, payment processing, data analytics, fulfilment, IT support, and cloud storage.

• With marketing and business partners – to show you relevant promotions or ads.

• At your direction or with your consent – such as when using social logins or shipping providers.

• Within our corporate group or affiliates.

• In connection with business transactions – mergers, acquisitions, restructuring, or bankruptcy.

• To comply with law – responding to subpoenas, regulatory requests, or legal proceedings.

Shopify’s Role

Our Services are hosted on Shopify, which collects and processes personal information to provide and improve its platform. This may include cross-border transfers. Shopify may also use your interactions across multiple merchants to improve its services.

• Shopify’s Privacy Policy: Shopify Consumer Privacy Policy

• Exercise your rights via Shopify’s portal: Shopify Privacy Portal

Third-Party Links

Our Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy, security, accuracy, or content of such sites. Please review third-party policies before providing personal information.

Children’s Data

Our Services are not directed to children. We do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you believe your child has provided us with personal data, please contact us to request deletion.

Security & Retention

We use reasonable safeguards to protect personal information. However, no system is completely secure. Please avoid sending sensitive data through unencrypted channels.

We retain personal information only as long as necessary to fulfil the purposes described in this Privacy Policy, to comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have rights such as:

• Access / Right to Know – request the personal information we hold about you.

• Delete – request deletion of your personal information.

• Correct – request corrections to inaccurate data.

• Portability – request a copy of your data in a portable format.

• Marketing preferences – unsubscribe from promotional communications at any time.

We may need to verify your identity before fulfilling requests. You may also appoint an authorised agent to act on your behalf where permitted by law.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have a complaint about how we handle your data, please contact us first. You may also have the right to escalate the complaint to your local data protection authority, depending on your jurisdiction.

International Transfers

Your personal information may be transferred, stored, or processed outside your country. Where required, we rely on recognised safeguards such as the Standard Contractual Clauses for EEA and UK transfers.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted here with a revised “Last Updated” date.

Contact

If you have questions about this Privacy Policy, wish to exercise your rights, or make a complaint, please contact us:

Email: dearlashbabe@gmail.com